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Brian Dennehy: Customer Lifetime Value [Video]

Leading marketers are using advanced analytics to predict and understand customer behavior, to connect effectively and retain high value customers. Brian Dennehy, expert vice president in Bain's Customer Strategy & Marketing practice, outlines how a marketer can turn a hypothesis into action.

Read the transcript below.

BRIAN DENNEHY: Today there's a marketing revolution going on. The marketing revolution consists of Big Data, advanced analytics, and the increasing use of tools and technologies. Unfortunately, that's a pretty complex environment to navigate.

Today's leading marketers are taking traditional segmentation and overlaying it with customer lifetime value. This allows them to make more effective trade-off decisions on the customers they target, as well as their investments in technology and tools.

The second thing that smart marketers are doing today is they're learning how to connect with their customers more effectively, especially high-value customers. First, they're using artificial intelligence, and data, and data science, to better understand prepurchase behaviors. They're also …

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Top10 Best DIGITAL MARKETING tools, Digital marketing Malayalam - PIXAAGO DIGITAL [Video]

TOP 10 DIGITAL MARKETING TOOLS EVER, BEST DIGITAL MARKETING TOOLS...Learn Digital Marketing?Everything you need to know about digital marketing now through the pixaago digital channel ...NO: 1 DIGITAL MARKETING CHANNEL___---#digitalmarketingagency #digitalmarketingcourse #digitalmarketingtips #digitalmarketingagencykerala #digitalmarketing #whatisdigitalmarketing #digitalmarketingin5minutes #digitalmarketingcourse #digitalmarketingexplained #digitalmarketingexplainervideo #digitalmarketingexamples #digitalmarketingoverview #learndigitalmarketing #digitalmarketingbasics #digitalmarketingbasicsforbeginners #digitalmarketingtutorial #digitalmarketingtutorialforbeginners #digitalmarketingtraining #digitalmarketting2020 #pixaago #digitalmarketingcouse #pixaagodigitalmarketingagency #pixaagodigital #advertising #marketing #promotion #digitalmarketingkerala #advertisingagency #digitalmarketingmalayalam #pixaago

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Sign up for Music Ally’s FREE weekly newsletter, The Knowledge – https://musically.lnk.to/knowledgeJeppe Faurfelt teaches us how to use Linkfire, one of the the music industry's top platform for creating smartlinks and capturing fan data. Follow us on:Instagram: https://www.instagram.com/musicallybiz/Twitter: https://twitter.com/musicallyFacebook: https://www.facebook.com/musicallyfb/For more knowledge: http://learn.musically.comMusic Ally is a Knowledge Companyhttp://musically.com#Musically #Musicbusiness #Linkfire

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For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot.