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Martech

Brands on Fire: IKEA – Chief Marketer [Video]

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Yes, it’s true: The print version of the Ikea catalog is no more. The furnishings retailer will publish what it’s describing as a tribute to the iconic book in the fall to commemorate the catalog’s 70th anniversary, but other than that it has ceased what had been one of its most wide-reaching marketing tools.

Fortunately, Ikea has plenty more channels and campaigns to compensate for the absence of a print catalog. And many of them tie into one of the major reasons the company has ceased producing the catalog: a renewed focus on sustainability.

Selling sustainability

It might seem ironic that a company known for products just one step removed from disposable is making sustainability one of its selling points. Yet several years ago Ikea announced its goal to be fully “circular,”with every product designed to be reused, …

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Martech

Marketing Automation and the Importance of Authenticity [Video]

With so many things being automated, how do we make sure to approach our prospects with authenticity? Today on the show Brandon and Erik discuss the best way to approach marketing automation.- - - FunnelAmplified trains and equips sales teams to fill their pipeline with highly engaged, pre-vetted and highly qualified customers. We equip your entire team to use their digital presence and behavior on social media to - Build Trust- Make Connections- Grow Relationships and Trustwhich lead to conversations and business transactions. Visit https://FunnelAmplified.com

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Martech

EMO 001|Use Marketing tools and social media to grow your busines|22-10-2021 [Video]

There are so many different forms of online marketing that can feel overwhelming at the start.This session aims to help businesses create and optimize their Google My Business listing, plan a digital marketing strategy, and use social/email channels effectively.

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Martech

Sign up for Music Ally’s FREE weekly newsletter, The Knowledge – https://musically.lnk.to/knowledgeJeppe Faurfelt teaches us how to use Linkfire, one of the the music industry's top platform for creating smartlinks and capturing fan data. Follow us on:Instagram: https://www.instagram.com/musicallybiz/Twitter: https://twitter.com/musicallyFacebook: https://www.facebook.com/musicallyfb/For more knowledge: http://learn.musically.comMusic Ally is a Knowledge Companyhttp://musically.com#Musically #Musicbusiness #Linkfire

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Martech

For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot.