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Martech

Balancing the Modern and the Practical in Digital Marketing [Video]

As digital tools have evolved, so have marketing strategies. But tools alone aren't the key to effective marketing and e-commerce. Rob Schmults, an executive board member at private equity investment firm MidOcean Partners with extensive experience in e-commerce and digital marketing, joins Bain's Cesar Brea for a conversation about not losing sight of the importance of good marketing fundamentals amid the evolution of digital marketing tools, analytics and strategies.

Read a transcript of the conversation below:

CESAR BREA:Our guest today is Rob Schmults. Rob is currently a member of the executive board at the private equity investment firm MidOcean Partners. Most recently, he was SVP of e-commerce and CRM for Talbots, the multichannel women's apparel retailer. And he's a longtime board member at the National Retail Federation. Going back, all I'll say is that Rob is an e-commerce OG and a longtime friend, and it's my privilege to have the opportunity to talk with him today. So hello, …

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Martech

Martechvibe Dialogues with Sprinklr [Video]

The rise of modern digital and social channels has transformed the customer journey — creating an infinitely more interactive, immediate, and personalized path. Why is it important for brands to focus now on Customer Experience Management (CXM)? Haitham ElKhatib, Divisional Vice President at Sprinklr joins us on this episode of Martechvibe Dialogues. He speaks about unified CXM and how brands that capture digital customer insights and bring the voice of the customer into the heart of the enterprise can and will stand out from the competition. #cxm #customerexperience #customermarketing

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Martech

DO YOU HAVE THE #1 THING THIS LEADER LOOKS FOR??? - The Brutal Truth about Sales Podcast [Video]

https://www.b2bRevenue.com - Brutal Truth About Sales & Selling PodcastSelling in a New Market Space: http://www.amazon.com/Selling-New-Market-Space-ebook/dp/B002V3RWZAFACEBOOK: http://www.facebook.com/pages/Maverick-Method/234345506651411WEBSITE: https://www.B2Brevenue.comLINKEDIN: https://www.linkedin.com/in/brianburnsTWITTER: briangburnsb2bEMAIL: info@b2brevenue.com- Sales mistakes and the top mistakes that many salespeople make. We all make mistakes but if we learn from those mistakes we will grow as salespeople.Thank you for watching my sales and selling videos. Please check my other videos on my channel. I have several on a wide array of sales and selling topics. They include "sales strategies" "sales prospecting" "lead generation" "b2b sales" "b2b sales selling". Regardless of your selling approach be it "spin selling", "snap selling", "solution selling" "strategic selling" or "customer centric selling". You will found several videos on all of these topics the simple sale, complex sale, sales training, sales workshops, sales closing, challenger sales and selling. We will also cover large sales, sales blog, cold calling, every major sales skill, sales techniques, sales jobs, motivation, b2b sales and selling.We provide highly customized training for all levels of skill. Please contact us with any questions.

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Martech

Elon Musk's Tesla Referral Program- $0 Marketing Budget Strategy- Customer Experience& Word of Mouth [Video]

$0 Marketing Budget! How on earth is it possible? Marketing through Creating an attractive Customer Experience and Referral Programs in order to generate Word of Mouth and gain Press Attention. This is Tesla's Marketing Strategy! In this video I am gonna step through exclusively how Tesla is implementing its zero dollar budget marketing strategy through customer experience pillar and explain some of the methods Elon Musk is using to market Tesla’s products through its referral program. It’s Mohsen Karami here, from Business Talk Channel (BTC), where you can enhance your business knowledge about the latest trends, Martech lessons and strategy insights.If you are new here, make sure you click the subscribe button and make sure to hit the bell, because that way you really gonna get all the notifications and don’t forget to click the links I mention during the video. So let’s jump into it.