As digital tools have evolved, so have marketing strategies. But tools alone aren't the key to effective marketing and e-commerce. Rob Schmults, an executive board member at private equity investment firm MidOcean Partners with extensive experience in e-commerce and digital marketing, joins Bain's Cesar Brea for a conversation about not losing sight of the importance of good marketing fundamentals amid the evolution of digital marketing tools, analytics and strategies.
Read a transcript of the conversation below:
CESAR BREA:Our guest today is Rob Schmults. Rob is currently a member of the executive board at the private equity investment firm MidOcean Partners. Most recently, he was SVP of e-commerce and CRM for Talbots, the multichannel women's apparel retailer. And he's a longtime board member at the National Retail Federation. Going back, all I'll say is that Rob is an e-commerce OG and a longtime friend, and it's my privilege to have the opportunity to talk with him today. So hello, …