Social media platforms have long been thought of as entertainment, but in 2017 with the development of algorithms it has become a powerful marketing tool.
Here are some interesting statistics to keep in mind when thinking about your social media marketing videos:
1. Roughly 85% of videos on Facebook are watched without sound.
Most videos shared on Facebook are cute, funny, and short. Add the fact that you have to click on the video in order to hear the sound, it adds a level of commitment that most users aren’t going to do as they are scrolling through their feed.
So keep your videos short and impactful enough to grab their attention and always generate subtitles specifically for the person who doesn’t want sound.
2. Almost half of marketers plan on adding a YouTube content strategy this year.
YouTube boasts a billion users worldwide making it mandatory for many businesses. …