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Digital Marketing

Ads that stand out are those that touch a nerve [Video]

Lester Kiewit spoke to Darren Hampton – general manager of digital marketing at Nando’s about their ads – past and present.

For Nandos, ads that stand out are ‘those that touch a nerve and typically reflect what people are feeling but not necessarily saying.’

That’s according to Darren Hampton – general manager of digital marketing at the restaurant chain. He spoke to Lester Kiewit about their quickfire social commentary ads – centred around the current state of socio-economic issues in the country.

There’s no need for umjolo, we are all in a monogamous relationship with loadshedding 😭 but there’s always space for #NandosBrightSides https://t.co/mHthdMzs43

— NandosSA (@NandosSA) June 21, 2022

Ordinary South Africans, and politicians alike, are always ready to discuss Nando’s content on social media after the chicken chain adds fiery spice on its adverts.

Hampton explained to Kiewit that Nando’s isn’t primarily centered around politics, but more on a wide range of prevalent …

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