Add UTM Parameters to Your Social Media Posts on SocialPilot [Video]

Managing campaign posts on multiple social media platforms just got easier with UTM parameters on SocialPilot

A marketer’s secret weapon to top-notch marketing is running social media campaigns year-round. But that alone isn’t enough.

They might plan dozens of campaigns and still be clueless about the one bringing them maximum traffic, sales, or conversions. Hence, the need to track all campaigns rises.

Thanks to UTM links, you can do that easily. UTM links are URLs with custom campaign parameters that can be tracked in Google Analytics. So, important information like the source, medium, or content is also tracked whenever these links are promoted on social media.

Previously, users of SocialPilot had to add the optimized URLs for campaign tracking manually. Further, they had to repeat this tedious process for each social media network.

Well, we heard you and decided to end this once and for all. Introducing custom UTM parameters …