In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape.
Understanding the different steps a buyer goes through in their head before committing to a transaction—usually referred to as the buyer’s journey—should be one of your top priorities if you aim to engage your audience and effectively market your products and services.
In this piece, we’ll be looking at some of the most important tools and strategies to use when looking to strengthen your marketing funnel’s consideration stage—from general strategies like market research and advertising to convincing informative content like case studies and explainer videos.
But first, let’s get on the same page about sales funnels and the customer’s journey!
What is a marketing funnel?
A marketing funnel represents the basic structure and order in which you’ll want information to reach your customers. For …