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5 effective marketing tools to generate leads during the consideration stage of a funnel [Video]

In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape.

Understanding the different steps a buyer goes through in their head before committing to a transaction—usually referred to as the buyer’s journey—should be one of your top priorities if you aim to engage your audience and effectively market your products and services.

In this piece, we’ll be looking at some of the most important tools and strategies to use when looking to strengthen your marketing funnel’s consideration stage—from general strategies like market research and advertising to convincing informative content like case studies and explainer videos.

But first, let’s get on the same page about sales funnels and the customer’s journey!

What is a marketing funnel?

A marketing funnel represents the basic structure and order in which you’ll want information to reach your customers. For …

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VBOUT Integrated with KonnectzIT [Video]

Powered by Restream https://restream.io/Hello Fam,KonnectzIT The Ultimate Visual automation platform has integrated Vbout Marketing Automation platform.Live Session with Richard Fallah, Founder of Vbout, Georges Fallah Marketing Manager of Vbout learn more about automation with KonnectzIT Founder Rakesh MaheshPost your questions on Marketing Automation and about Vbout and KonnectzIT in comment Section

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Martech

Sign up for Music Ally’s FREE weekly newsletter, The Knowledge – https://musically.lnk.to/knowledgeJeppe Faurfelt teaches us how to use Linkfire, one of the the music industry's top platform for creating smartlinks and capturing fan data. Follow us on:Instagram: https://www.instagram.com/musicallybiz/Twitter: https://twitter.com/musicallyFacebook: https://www.facebook.com/musicallyfb/For more knowledge: http://learn.musically.comMusic Ally is a Knowledge Companyhttp://musically.com#Musically #Musicbusiness #Linkfire

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Martech

For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot.