You spend a lot of time writing what you believe is a great email, you double check the grammar to make sure that there are no typos and other silly mistakes, craft what you believe is a clever subject line for your email, and then with a satisfied smile on your face, you click on the send button, waiting confidently to see an increase in page views, sales, or whatever you wanted to achieve by sending the email.
After all, email is touted to be the most effective form of advertising, right?
Unfortunately, things do not go as you expected.
The surge in sales, page views, or subscriptions that you were expecting does not materialize.
Checking your email stats, you realize that majority of your subscribers did not even open the email you sent.
Among those who did, only an even smaller portion …