Marketing Automation, or Sales and Marketing Automation is quickly becoming a household term for many small businesses.
But along with the rise in it’s popularity, we’re also seeing a rise in some of the common marketing automation myths and misconceptions.
Here are three myths we’re going to dispel in this video:
0:53 – Marketing Automation is cold and robotic
3:37 – Marketing Automation is only for big businesses
5:28 – Marketing Automation only helps with marketing activities
If you’ve heard any of these before, or even if you haven’t, take a few minutes to check out this video where we bust these myths and share some healthier perspectives for thinking about the role of sales and marketing automation in your business.
Read more about how marketing automation works: https://keap.com/marketing/how-does-marketing-automation-for-small-business-work
Keap is on a mission to simplify growth for millions of small businesses. For 20 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap products.