Email Marketing

22 Klaviyo Email Marketing Strategies to Prepare for Q4 Success [Video]

22 Klaviyo Email Marketing Strategies to Prepare for Q4 Success

22 Klaviyo email marketing strategies to prepare for Q4 success

This video is a webinar in collaboration with Shopify and Klaviyo filmed on the 30th of June 2021. It is jam packed full of actionable and advanced Klaviyo tips and tricks to increase your Klaviyo Email Marketing Strategy.

The following tips included in the video are:

1. Create your opt-in & form strategy
2. Ensure your opt-ins and forms are created by device. For example: Mobile, Desktop & Embedded
3. Create a competition opt-in to grow your mailing list and re-engage existing subscribers
4. Create an Instagram Story swipe up opt-in strategy using your comp opt-in and promote this regularly through stories and an IG highlight
5. Create a paid Facebook Ads Strategy to promote your comp opt-in via your embedded form subscribe page
6. Use a Klaviyo form to offer a free gift to browsers that will add the item to their cart automatically
7. Use a Klaviyo form to display your abandoned cart offer on your website to increase conversions
8. Craft your core flow strategy using web tracking and onsite behaviour
9. Segment all of your flows by frequency of purchases
10. Integrate your review app with Klaviyo & create a ‘submitted review’ flow that segments your reviews submitted by positive & negative reviews
11. Integrate your Klaviyo account with Typeform and create a survey campaign and flow to gather more feedback & data from your customers
12. Install the {viewed page} tracking snippet to your Shopify theme to deploy flows based on pages viewed
13. If you’re using codes in your email designs, use this snippet to automatically add the discount code to the checkout when they click the CTA
14. Use this snippet in your abandoned cart emails to take your users back to their checkout and automatically add the discount code to the checkout as well
15. Use the following snippet to automatically add items from your store to your cart, via email
16. Focus on email deliverability first and foremost as your first goal is to actually make it to the recipients inbox
17. Conduct a campaign audit of your past campaigns
18. Create your campaign strategy by segmenting your campaigns by F0s & F1s+
19. Use your email campaign strategy as the foundation for crafting out your overall eCommerce marketing strategy
20. Create a list of 10 ad hoc campaigns that can be sent on ‘slow sale days’
21. Campaign to test: Send a review campaign to every past customer that has purchased but not left a review
22. Campaign to test: Click to reveal the deal (to increase clicks)

For more information, you can visit the following resources:

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