In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
A recent Wyzowl study revealed that 69% of consumers prefer to watch a short video to learn more about a brand’s products or services.
With 84% of people saying they’ve been convinced to make a purchase based on a brand’s video, it’s clear video marketing is the future and product demo videos are a lucrative path forward.
There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video.
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1. Identify the goal.
Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with.
What action do you hope the …