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Welcome to the first episode of ‘The PLG Insider’ where we cover PLG news and the PLG industry. Dave Rigotti, CEO and Co-founder of Inflection.io hosts The PLG Insider at ProductLed.Marketing community. PLG Funding Updates1. Heap, a digital insights platform for product builders and growth marketers raised $110M in funding at a $960 million valuation. 2. Retool, a no-code development platform raised $20m in Series C funding which valuing the company at $1.85 billion.PLG Movers and Shakers1. Reprise announced the addition of Live Demo Product to their Sales Suite. They built the product to capture the entire user experience in an application with just a few clicks.2. Pipedrive launched a native integration with customer service software Zendesk to enhance sales peoples’ customer communication. They also recently celebrated growing their employees to 900 by planting trees in Australia.3. Chargebee, a subscription management platform, announced it has opened a dedicated office in Sydney, Australia. The announcement marks the continued expansion of the company. 4. Airtable recently announced that it quietly acquired Walrus.ai, a no-code software testing platform. PLG Buzz 1. John Cutler’s tweet on the definition of product-led growth has attracted a really good audience and engagement. Link to the tweet: https://twitter.com/johncutlefish/status/1471577640016367617Among all the comments, I found Karri’s Thoughts interesting. He says: “The growth is result of product getting better. In other words, the growth is result of product choices, and not because of some separate activity. The adoption and purchasing is also mostly unassisted. You can add marketing, sales etc on top of that but PLG is the main driver.”Around 12 people tweeted their versions of the PLG’s definition under John’s tweet and that gave me an idea to come up with a PLG declaration and get it signed as a PLG pledge by the leaders in product-led companies. So maybe we’ll do that.2. The Future of Product-Led Growth in 2022 – ProductLed.com recently published a post on the future of product-led growth in 2022. It included 10 predictions for product-led growth in 2022. Check it out… It’s a really valuable post with some great predictions and insights for all PLG enthusiasts and professionals. Karishma from Vidyard predicts that marketing teams will increase focus on mid/bottom of funnel campaigns to grow user engagement and feature adoption in 2022. At the same time, Michael from Sywdo predicts that the traditional marketing/sales/support silos will disappear in 2022. All of these predictions have created a buzz in the PLG space and check out their post for the details. Link to the article: https://productled.com/blog/future-of-product-led-growth/ProductLed.Marketing Community Update1. We are 580 members strong so far and growing every day. As always, we have some interesting posts around product-led marketing and engaging comments. 2. My favorite post was a question by Alex Chestnut. He asked what’s the ideal number of beta testers for valuable feedback? It triggered an insightful discussion that I shared with my team. 3. Anand Patel from Appcues posted an interesting PLG job opportunity for the role of Product Marketing Manager. Check out the jobs board for more information on the same. 4. ProductLed.Marketing has signed on as a paid sponsor of the African American Marketing Association! It’s incredibly important we build a diverse community, and more importantly, a diverse industry. AAMA has created an amazing site supporting Black marketers, be sure to check it out and donate if you can.5. We have some members-only content launching soon, so be sure to join.Thanks for tuning in and if you have news or feedback, be sure to share it at hello@productled.marketing or dave@inflection.io.